May 6, 2020

The Curious Case of Hotel Chat Bots

Aka What is a chatbot. Last week we stumbled upon a PR insert from an iconic Las Vegas property, that they have recently adopted a Chatbot and it guides their website visitors to various. Everything is fine except its not a chat bot. It is a live messaging widget that has an human operator behind the scene.

One does not have to look down on Live Messaging, its a legitimate buyer engagement methodology and and has its merits. Only It should be noted that this does not pass off as a Chatbot. What does then?

  1. Chatbot messaging widget responds automatically to buyers queries
  2. Engages buyers on free flowing natural language – not button clicks

one could draw a long list, but we at believe that above two are an absolute must for a messaging platform to qualify as a Chatbot